Established in Rochester, New York in 1919, the Champion brand has a unique heritage as an originator and innovator of men’s and women’s athletic apparel.
With its European Headquarters in Carpi, Italy, today Champion is an iconic Brand known for the design, marketing, trade and distribution of activewear, footwear and accessories.
We pursue our mission to challenge our competitors developing products that are innovative in terms of performance, comfort and quality. Champion it’s not just what we pursue: it’s a philosophy that defines who we are.
You don’t buy trust. It’s not gained overnight. Trust takes time, commitment and consistency. We earn it and re-earn it every day
Passion is the driving force of greatness. It’s doing what you do, no matter what that is—simply for the love of it—day in and day out. Passion is the fuel that stokes the fire of every champion.
Before you can believe in anything else, you need to believe in yourself. We celebrate who we are. We fly our own personal colors and are proud of them.
We believe in playing to win. Every day, we see every challenge as an opportunity to take ourselves to a higher place. Healthy competition keeps us sharp. Bring it on.
Game7Athletics is the answer for those who make their passion for sport their lifestyle. We are a multi-brand sports and lifestyle retailer, the first destination for athletes and for all fans of sports, lifestyle and fashion.
Established in 2007 by Champion EMEA, today Game7Athletics counts more than 80 brands and over 50 stores across Italy. We are shaped by our energy and innovation, we believe in team play and we strive to make our customers feel amazing.
Our name is inspired by the premier series of professional sports championship games in America. The “Game 7”, the seventh game, is the ultimate match in a competition, the challenge that states who will become part of the legend.
We know that trends run fast, this is why we carefully select the best brands for those who choose a sportive look even for everyday life.
Every day we make a step ahead, we look farther, making the innovation, enthusiasm and expertise of our Teams at the service of our Customers.
Since 2016, Champion is a proud member of HanesBrands, known and loved by consumers around the world for comfort, quality and value. Try on a HanesBrands career-enriching role to maximize your skills, explore your potential and push your boundaries — you’re certain to find an opportunity that looks good on you.